Live Photos is offered only on the Apple iPhone 6s or Apple iPhone 6s Plus, and using iMessage, they can be zapped between owners of the two newest iPhone models.

Most importantly, iPhone 6s and 6s Plus users can now share their Live Photos on Tumblr in all their Harry Potter wizardry. An update to microblogging app Tumblr now brings support for the feature, along with support for 3D Touch.

Apple's Live Photos have largely been stuck inside the iPhone 6S's camera roll since the day the phone launched, but they're slowly turning into something you can actually share. “That's how you spot 'em”. While Tumblr does support Live Photos, they're only viewable within its iOS app. Other updates to the Tumblr app include the ability to send a post to any Tumblr user and messaging. You can share a Live Photo to Tumblr just like a standard photo. On Tumblr's Android app, Live Photos show up as a frozen image. Deep pressing the Tumblr icon on the homepage will surface a Quick Action shortcut to search through Tumblr.

When browsing Tumblr, you'll recognize Live Photos by the same standard icon in the top right corner. iPhone 6s and 6s Plus users can 3D Touch (press the display firmly) to animate the photo and hear audio playback.