While Microsoft’s Windows Phones may be a dying breed, that hasn’t stopped the company from staying loyal to the mobile platform.
Ever since Windows Phone died a slow and not-very-subtle death, Microsoft has put a considerable amount of effort into supporting Android and IOS. While app versions of Office software are great, it’s their continuing support of mobile gaming which is surprising.
Despite other platforms losing updates for Microsoft’s Minecraft, the company is still making sure that mobile gamers are kept up to date. Seven years on from its original release, Minecraft Pocket Edition is a strong iteration of the now iconic survival game. In 2018, it also saw its largest yearly revenue yet.
With the recent introduction of the game’s Bedrock Edition, an update that introduced crossplay across a wide range of platforms, Minecraft Pocket Edition is more popular than ever. With more crossplay allegedly in the works, this may be a new tactic for Microsoft.
In 2018, Microsoft brought in over $110 million in revenue from just mobile alone. With a base cost of $6.99 and additional DLC texture packs and skins, Minecraft Pocket Edition is going just as strong as it always has.
With consistent updates, new features and a focus on crossplay, Minecraft is arguably better than ever.