His past music videos haves seen him casting a Harry Potter star to play his lookalike and enlisting top dancers to take the spotlight.
But in Ed Sheeran's latest video for new single Photograph, the singer is very much the lead star.
The heartfelt music video is made up of home movie footage from the Brit musician's childhood to his present superstar status.
What a cutie: Ed Sheeran has shared videos from his childhood for his new music video Photograph
Fans have been given a rare glimpse into Ed's childhood in a montage of videos, which show him as a newborn nestling in his parents' bed and as a chubby-cheeked baby crawling on the carpet.
The home movie clips, which also feature the singer learning to play the piano and guitar and him busking as a teenager were shot by the Thinking Out Loud singer's parents.
The 24-year-old shared the music video for the track, the final single to be taken from his second album x, on his Twitter account over the weekend, adding: ‘p.s its me.'
Then and now: The heartfelt video takes fans through the 24-year-old's life from his childhood to present day
After progressing through his life, the Photograph video ends with a young Ed clambering up some rocks and being asked by his dad, ‘Are you at the top of the mountain?', before cutting to the star on stage playing for a massive festival crowd.
Ed usually hands over the leading role in his videos to others, with Harry Potter star Rupert Grint playing his look-alike in Lego House.
Earlier this year the singer revealed that he was hoping his pal Benedict Cumberbatch would star in his video for hit single Sing.
Family: The videos were shot by Ed's parents and see him playing in his childhood home
Talent: There's footage of a young Ed learning to play a variety of instruments
The star said he planned to have the Sherlock star dancing ‘in a karaoke bar with a load of Korean dudes’.
‘We had a few conversations about it, some dinner – we ate roast chicken. A conversation was about as far as it got,' explained Ed to the Radio 1 Breakfast Show in February, adding that he hopes to team up with Benedict in the future.
‘I’ll find a better idea and approach him with it, but he’s Oscar nominated now, I don’t know if he’s up for dancing around with Koreans in a music video,’ he joked.
Ed, whose album x has been certified seven times platinum, is currently on tour in the US before returning to the UK for three sold-out Wembley Stadium shows in July.
Dreaming big: Ed's red locks make him instantly recognisable in the very personal music video
Story of his life: Ed normally stays in the background for his music videos