AlunaGeorge will perform a first-of-its-kind concert that will be recreated live in the virtual world of videogame Minecraft.
The actual concert is being held in Hamar, Norway as part of an annual tech festival, the Gathering, but the band will also simultaneously appear in pixelated form in the hit videogame.
A team of volunteers will control avatars modelled after the performers, matching their every movement in the game.
In a trailer for the event, a horde of boxy characters run towards the show while AlunaGeorge’s new single ‘I’m in Control’ plays in the background.
Ahead of the concert, users have created billboards and flyers inside Minecraft advertising the performance. Due to server constraints space will be limited, with enough room for a few thousand fans.
“I'm sure they'll be able to accommodate around 2,000 to 3,000 people, so this will have the same sort of feel as seeing a show in small concert venue,” said Erik Heisholt, a Gathering organizer and founder of the tech company Heisholt Inc.
The concert is scheduled to begin at 8pm this evening (March 23). Watch below.