As the mobile version goes live for selected players, other publishers are worrying the success of Fortnite could cut into their profits.

It didn’t seem as if Fortnite had any more records to break, after overtaking PlayerUnknown’s Battlegrounds and becoming the most watched game on Twitch, but now it’s also the most searched for video game on Google – surpassing even Minecraft.

Fortnite also got more searches than the term ‘bitcoin’ and is now estimated to have been played by 45 million people worldwide.

This is of course great news for Epic Games, who confirmed today that invites to play the iOS version of Fortnite Battle Royale, have gone out to certain fans.

But analysts are worrying that the success of Fortnite means problems for other video game companies. The blue line is Fortnite, red is Minecraft, yellow is PUBG, and green is bitcoin

‘We believe the strong growth of Fortnite creates tactical risk to the video game publishers’, said analyst Evan Wingren, as reported by CNBC.

‘The game is gaining momentum in Western markets, which is likely to impact engagement for all AAA games to some degree. We believe Fortnite is growing the overall gaming TAM [total addressable market], but some cannibalisation is likely.’

Rather than forcing EA and Activision execs to eat their rivals, what this means is that other publishers are likely to make about 10% less revenue from their own multiplayer games – because everyone’s spending their time and money on Fortnite.

Fortnite only seems destined to get more popular though, especially considering the mobile versions haven’t even launched properly yet.

Footage of the game on iPhone and iPad is starting to appear around the Web though, and if you want to try and sign-up yourself the link is here.

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Fortnite passes Minecraft as the world’s favourite video game